The After Sales Service is par excellence. One should not see this as a trouble or as a necessary bad thing, customer service is not only important in any business, but it provides a series of benefits, both for customers and for the company, that you should not forget.
Also, it will allow you to retain customers you might otherwise lose. Further, it will decisively strengthen the relationship and the lead between your customers and your business. Because few actions generate a link between company and customer as effective as good customer service. And of course, it will be an excellent source of indirect advertising, which could also provide you with new customers through the recommendations and praise of your satisfied users when it comes to telling friends or family, or even spreading it on social networks, groups, blogs or opinion websites.
After Sales Service, however, is not easy just like that, thus, one should create a unique, advance trends or ideas to improve it and benefit your customers:
Follow-up Call to find out if thing are going well
It will be a pleasant act of courtesy and will provide you with valuable information. Keeping in touch with your customers to ask them how they are doing with your products or services. It will make a good impression and will give you useful information to help you make further progress. It is best if it is done by someone who has already had some previous contact with the customer.
Propose Advice
If your product requires it, specialized advice will be one of the added values most appreciated by your customers.
There are many ways to offer it, depending on the needs of the product. You can offer courses, for example, make a good list with the Frequently Asked Questions (FAQ) or provide copy of product manual. Or even answer technical questions on social networks or service meetings. It is all about helping your customers use your products and getting the most out of them.
Or may suggest an add-on to their purchased equipment, like, installing a CCTV camera to monitor the operator and the performance of the equipment itself, while in its operation.
Offer surprise-gift or discounts
Many heavy equipment companies make an effort to gain customers by offering them all kinds of benefits while forgetting about those who have been around for a long time.
However, they also have a little heart and will appreciate it if you reward their loyalty with gifts or an interesting discount. You may not be able to offer it to all of them but you can select those that will give you the most benefit or the ones that have been around for a long time.
Conclusion
Provide a great experience to your customers and they will be happy, refer you to others, purchase again and come back. And there’s more to it than that. A well-structured and thought-out customer service will provide you with valuable information about the phases of your business that can be improved and about the opinions your customers have about your products or services. Sometimes, maintaining effective customer service requires having many different aspects under control. You will need to work hard, have a good organization, a very professional staff, a service team, and the right tools to get the job done.
Good customer service is the ultimate After Sales Service, so you must take the greatest care of it. It’s just not always easy to offer it, is it?
That’s what ACI is all about, offering a quality and fast ‘After sales Service” at all time.